Watch it: Chasing Away bag - Are Your Employees making These Mistakes?

Be aware that: Chasing Away game - Are Your Employees making These Mistakes? I received this blind envelope the other day in my mail at home. It appeared to be hand addressed and it had a introductory class stamp affixed to it. I did not recall the return address but it was obviously close to my office.
Could it sit on been from a nearby line acquaintance? Maybe, but why would they be sending it to my home? Naturally, I was curious so I tore it open.
Inside the envelope, I found a marketing piece from a large chain of cellular telephone stores. They obtain a store near my office. The return address on the envelope reliable happened to be of that particular store.
Last time I was there was several years ago. As I vaguely recall, it was a frustrating experience. Their product is a commodity and I had since erect someone in the corresponding biz that was keen to work much harder to keep my satisfaction, I never went back.
This particular well thought out marketing piece, actually got me into their store. That alone was a huge accomplishment for this retailer. If the envelope identified itself as a marketing piece from them, it would own likely hit my trash can unopened.
My personal reasons for this are simple; 1. I had done bag with them in the former. 2. I Was dissatisfied with the empiricism. 3. There was little that they could say to me that would get me back.
Instead, I opened the envelope. Inside I settle a letter indicating that my birthday was this month along with a coupon for $20 of free stuff with no strings attached. I scanned the letter looking for the catch. I couldn't bonanza one.
What I did find was an explanation of why they wanted to give me $20 in merchandise. I further study the blurb about their employee experts and a comparison of their stores vs others. None of that mattered much to me but the $20 did. Especially, being I happened to requisite a new car charger for my Blackberry. I folded the coupon in half, put it in my pocket and briefly thought about my week and when I might have duration to go in and get my free charger.
Within a few days, I had to allowance my office for a introduction which required me to drive directly by this wireless store. I gave myself a few extra minutes and stopped in with the $20 certificate hidden away in my pocket.
I found one employee in the large store who seemed to be engaged in a personal conversation on his cell phone. After a few impatient moments of waiting at the counter with my eyes directly on the employee, he told his friend to "hang on."
With the phone still to his ear, he asked me how he could hand. Although likely unintentionally, he made me air as if I was interrupting him. It seemed to me that he wanted to get rid of me as quickly as possible so he could strike back to his telephone conversation.
I asked him if he had a car charger for my Blackberry and I proceeded to yield out my phone and show it to him. It's an older model that has scratches all over it along with a dent or two from the many times it had fallen out of my pocket.
I was told that they had two but neither were in stock. I then asked him for pricing on each. now his frustration was becoming more apparent as he really seemed to want to get back to his call. He quickly told me that the genuine Verizon model was $34.95 and the generic model was $24.95. I enjoy bought these things before and the pricing seemed extremely elevated to me.
I tried to forge ahead our conversation with some more questions but he was already walking away with his back to me. He continued talking on his phone about his plans for that evening after he got off of work.
I keep subsequently purchased the genuine charger from a competitor of this store for $14.95. Ironically the exact same price that I would teem with paid if I had the convenience to capitalization my $20 gift certificate and assuming the store had the item in stock.
I was so puzzled by what had taken apartment that as I walked back to my car, I called an executive of the company who was an acquaintance of mine. I was going to congratulate him on the innovative marketing but suggest that he follow up with some employee training.
I was sure that an executive of the company would be really into in what had taken place in one of their stores. I left a message with his assistant and my call was never returned. conceivably someday he will peruse this and see daylight why I had called.
What should take in happened? 1. There should be no employees allowed to have their cell phones turned on while at work.
2. With all of the training and testing that this store claims they bring about with the employee "experts," a superior deal of it should cynosure on dealing with customers. Management should conduct tests of their employees by sending testers into their stores posing as customers. This effort would give management assurances on how hardy their training and policies are being carried out at the customer flat. I strongly boost this in EVERY business. Your staff may be chasing away your customers without your knowledge.
3. The employee had many opportunities to bid to sell me something! After all, they spent money to successfully get me into their store which yielded them duck egg. When he maxim my old dented scratched up phone, he should take told me about the special on the new model and talked to me about my eligibility for an upgrade. perhaps pry into about my service or my needs to identify a more desirable fit.
He could corner checked recent store orders and told me when they were expected in and overture to ship it to me at that shift. He could take offered to check with another nearby store.
Any of these picnic efforts may have yielded the store a sale instead of a story in our newsletter.
In reviewing the collateral, the envelope is simple. It appears to be hand addressed and even my name is slightly purposely slanted. There is no indication anywhere that it is coming from a business except for the directions. I would chalk up had to go finished a lot of deed to cinch the sender· from the superscription. It was much easier just to extensive it. It also has a maiden class postage stamp affixed. They might take slanted it slightly for better effect. making the postage stamp appear sloppy will always increase your rolling rate! The coupon has a gigantic headline "FREE" that is backed up with ensuring subject and a humongous call to ball game (Expires: September 30).
There are no complicated hoops that would turn off their prospect. The back has a map, the label and business hours. This company only makes almighty dollar when the customer comes into the store. The letter makes claims that in my trial are simply not believable.
False claims in your advertising should be avoided at all costs. They may get you one sale, but a sophisticated racket person should be looking for a long-term customer relationship.
When a customer, patient or client buys from you once, it is far more likely that they will buy again. If they have bought twice, it is even more likely that they will buy a third bout and so on. make sure that you can arm the business before filling up your stores with customers that you don't have the capacity or willingness to service.
NOTE: I originally wrote this four years ago. I didn't publish it because of my relationship with one of the executives. The business closed all of their stores last year. In fairness to the executive, he did eventually return my call, although it took several weeks. He shipped me a car charger and a wall charger for free.
Joshua Tukel is a list-building and marketing expert, author and speaker with over 20 elderliness of metier and marketing action. He is Managing Member of DMJ Marketing, LLC in Royal Oak, MI. stop http://DMJ.me where you can bargain lousy with other customer creation ideas and subscribe to his blog.

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