Plan, but no trade
There are two blocks from where I live, are launching a condo with luxury apartment. For over one block, one more release of condominium and a wider behind this release. All the at odds companies. The construction mart is large and it's bulky for the up of the country. Since I am an investor, I went to two parties to search for choice launches. The fundamental party was bungg jumping, circus clowns, rock concerts, fireworks, gifts, candy, soft drinks and even massage. In the second launch party, and everything he had at first, they were doing a sketch for a unusual car. But what I noticed is that the parties were not the most important thing: customers. That's right! Had brokers, officers, security guards and me. But it lacked the most earnest for any livelihood to live: the customers. In a chat with the broker, talking about investments, sales, apartments ... He blurted, "Edson, customers shrinking in releases. The marketing people never brings customers in the release. The worst is that they do not listen to the sales staff ..." Concluded the broker.
I know many manifold builders and brokers. I know most of the launches are not so. There is even launch party where most of the apartments are already sold. But I wonder, who does the marketing strategy for the release of those condos. This person reminded everyone except the customers.
The strategy and marketing plan must be in perfect unanimity with the sales staff. The sales staff usually has the portfolio of customers that have not yet bought. These customers are always waiting for news. Call these customers and invite them as VIPs to the party, would be a good initiation. The main idea is that the strategy and planning the marketing campaign should spread all customers and everywhere. A simple strategy to launch any product or service has four steps. The first step is a strong marketing campaign on the Internet. Using Orkut, Twitter, Facebook, MSN and other social networking sites as tools to achieve the Internet. The second step is to use media in Outdoors, Man-doors and at traffic lights and pamphleteers Bickdoors in neighborhoods and busy streets. This type of media affects the audience in its movement back and forth by car. The third step is to use public spaces. In this case, the marketing is in the midst of social clients. We begin by colleges, restaurants, bars, hotels and houses in front of the parties that the target audience frequents and more. The fourth step is to stretch the target customer, leisure and rest. When I talk about putting media on TV, I cite to open channels with time and date selected and besides the channels of cable TV will. Who has cable TV will receive the potential to buy or know someone who wants to buy. Radio programs that generate at least hearing for more than a million people is a good concept. Blitz on football games, malls and plazas in the unreduced strategy.
But remember, the ponderous before putting the strategy into practice is to qualify the target audience. knowing who, how, when, where and why he is a target customer sets the target client and tells, for example, if the client has investment hidden and when it will buy.
With at least a little of this strategy, coupled with deluxe planning, that is conducted in stages. The launch party will have a condo in addition to brokers, managers and entrepreneurs, as desired customers.


Nasa volta a adiar lançamento do Endeavour
Washington, 1 mai (EFE).- A Nasa adiou neste domingo novamente o lançamento do ônibus espacial Endeavour - que havia sido transferido para amanhã pela agência americana quando cancelou a decolagem pela primeira vez, na sexta-feira - e não fixou uma nova data para a operação.
Investimentos de sucesso | Smooth Criminal de Michal Jackson | Dinheiro na loteria | Carros | Cantora Miley Cyrus



Os astronautas da Estação Espacial Internacional (ISS) enviaram seus "melhores votos" ao príncipe William e a Kate Middleton, por ocasião de seu casamento nesta sexta-feira.

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